Announces Top 100 List

Top 2% of All Wines Based On Customer

SAN FRANCISCO, CA – 12/5/2007, the nation's #1
online wine retailer, has announced the 100, the industry's
first top 100 list based entirely on customer preferences. The
ranking reflects the top 2% of wines sold nationally on during
2007, based on unit volume. See
for the complete

"We wanted our first-ever top 100 list to be unique," said Rich
Bergsund, CEO. "Many publications rank wines based on the
opinions of
their wine critics. We wanted our customers to be the judge, voting
with their wallets to determine the 100."

Both professional ratings and customer reviews played a role in the
best-seller list. Eighty-four wines are rated 90 points or higher by
industry periodicals, such as Robert Parker's Wine Advocate (18),
Wine & Spirits (18), Wine Enthusiast (15) and Wine
(8). In
addition, 91 wines have customer reviews on the website.
Seventy-five wines are priced at $20 or below.

"When a wine has the combination of strong customer reviews, a 90
point score from an independent source and a reasonable price, you can
pretty confident it's a good bottle," said Bergsund. "Our customers
have figured this out, and the 100 is a reflection of

Red wine represents 75% of the top 100, led by Cabernet Sauvignon
(18), red wine blends (17), Syrah (10), Malbec (5), Pinot Noir (5) and
(5). Of the 17 white wines, Chardonnay (6) and Sauvignon Blanc (5) were
the front runners.

In contrast with most U.S. wine retailers, where on average 25% of
wine sold is imported, the 100 contains 60 imported wines.
California is the leading region with 29 wines, eight other countries
are represented, led by Australia (18), Spain (12), Chile (7), France
Italy (6), and Argentina (6).

"Our customers are more comfortable trying imports when they hear
good things from others in the community and they see a good
historical ratings pedigree," said Mike Osborn, founder. "But
brands also matter, with big names such as Silver Oak, Caymus, Veuve
Clicquot, Jordan, Rombauer, Grgich Hills and Conundrum making the list."

Like many year-end rankings, market availability can be a challenge.
"Customers liked these wines so much, half of them are sold out and
forever," said Osborn. "But we do have limited quantities of the other
half, and in many cases we've bought into the next vintage.
We're excited to offer our customers convenient access to these great

About is the nation's #1 online wine retailer, according to Internet
Retailer magazine's annual ranking of websites by revenue, offering
thousands of wines, wine gifts, gift baskets, and monthly wine clubs.'s mission is to be the ultimate resource for wine enthusiasts,
whether shopping for themselves or sending a gift, by offering a great
selection, low prices, convenient delivery and helpful information. is the world's most visited wine web site, according to
research conducted by comScore Media Metrix. For more information, visit
the company's website at
, its blog at
, or Facebook at
Twitter at


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