Introduces Club Claret, Affordable and Approachable Bordeaux

Selected by expert Anthony Foster; Exclusive U.S. Retailer

SAN FRANCISCO, CA – 11/17/2009, the nation's #1 online wine retailer, today
announced the launch of Club
, a new assortment of affordable Bordeaux wines. The Club
Claret collection features approachable Bordeaux wines specially chosen
by Anthony Foster, Master of Wine and Bordeaux expert. is the
exclusive retailer of this collection in the U.S. market.

While often associated with grand chateaux and collectible bottles,
consumers are returning to everyday Bordeaux to find balanced wines that
can accompany meals and enhance the dining experience. Bordeaux is the
largest growing region in the world; if it were a country, it would rank
number five in wine production. With over 9,000 wineries, the majority
of Bordeaux wines are meant to be consumed young, enjoyed with food and
without pretension. "Bordeaux can elicit an image in the average
American consumer's mind – wines that are exclusive, expensive, and
meant only for the cellar. The Club Claret collection brings the best
of Bordeaux to the customer at accessible price points," says
Rich Bergsund, CEO at

"Claret" is the term that was used by the British for red wines from
Bordeaux. The name comes from the French word "clairet," which described
the dark rose style of wine that was produced in the region in the 16th
and 17th centuries. White grapes were planted amongst the red and were
harvested and fermented together.

There are seven core wines in the initial Club Claret assortment,
including a white and red under the "Club Claret" label, which were
blended leveraging a cooperative of local Bordeaux growers. The
remaining selection of wines was hand-selected by Anthony Foster, Master
of Wine, from family-run chateaux in the region. The wines were chosen
to demonstrate the versatility and current appeal of Bordeaux. With
prices starting at $12.99, the offering makes Bordeaux wines attractive
to a new group of customers. "Our goal at is to introduce our
customers to the real Bordeaux – real wines from family run wineries,
that are made to enjoy now," says Michael Osborn, Founder and Vice
President of Merchandising at "Anthony's well-trained palate
and decades of Bordeaux experience enables us to offer this selection,
which demonstrates why Bordeaux has been a benchmark region for
centuries, and will be delivered to your door at affordable prices."

A brief video accompanies each wine on, giving the consumer
an in-depth look at why the wine was chosen and the story behind the
chateau. In conjunction with the Club Claret line of wine, has
enhanced their national assortment of recent vintage affordable Bordeaux

About is the nation's #1 online wine retailer, according to Internet
Retailer magazine's annual ranking of websites by revenue, offering
thousands of wines, wine gifts, gift baskets, and monthly wine clubs.'s mission is to be the ultimate resource for wine enthusiasts,
whether shopping for themselves or sending a gift, by offering a great
selection, low prices, convenient delivery and helpful information. is the world's most visited wine web site, according to
research conducted by comScore Media Metrix. For more information, visit
the company's website at
, its blog at
, or Facebook at
Twitter at


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