Study Declares “Wine.com Cannot Be Toppled” Among Global Competitors and Cites Importance of Social Networking and Mobile in Online Wine
SAN FRANCISCO, June 28, 2011 /PRNewswire/ — Wine.com has been ranked the #1 wine website in the world for the third time in a row by a study announced at VINEXPO, the bi-annual international exhibition attended by more than 48,000 wine and spirits professionals, and conducted by the BEM Bordeaux Management School (www.bem.edu). The third e-Performance Barometer study, released on June 21, is now available at http://www.eperformance-barometer.bem.edu.
3,000 internet users in eight countries (France, Spain, Germany, the UK, Italy, Australia, United States, and China) completed a formal, scientific survey to rank the best retail wine websites worldwide and for the third time in a row, Wine.com maintained its top position. The study analyzed and ranked each site on seven performance criteria: information, product offering, site design, ease of use, security and privacy, interactivity and personalization and reliability. In this 2011 report, UK-based Laithwaites (laithwaiteswine.com) ranked #2 and China-based BoBoQui.com ranked #3.
The survey was carried out by Gregory Bressolles, who noted the impact that social networking and the mobile web have on the rankings. “With annual growth standing at over 30%, the online wine sales market does not appear to have suffered from the economic crisis,” observes the author of the study, Gregory Bressolles, Professor of marketing and Head of the e-Commerce and Retail Chair at BEM. “The e-Performance Barometer study has shown that French online wine websites sites do not invest enough and are not making the most of their Twitter and Facebook accounts, although there are a few exceptions, such as vin-malin.fr and Millesima.com. The American, British, Italian and Australian websites, on the other hand, are particularly active in these virtual networks, and demonstrate a much greater integration of social networking into their corporate strategy. Here once again the honors go to Wine.com with more than 17,000 fans on Facebook and over 7,000 followers on Twitter.”
“The e-Performance Barometer highlights many of the key differentiators that we set out from day one to accomplish—creating an information-rich platform for wine e-commerce, with a selection of thousands of wines from the world’s finest producers and wine growing regions,” said Michael Osborn, Wine.com Founder and VP Merchandising. “We strive to remove the intimidation from wine buying while educating our customers and making wine buying more convenient than traditional channels. This award further validates that ours is a winning strategy.”
About BEM (Bordeaux Ecole Management)
BEM was founded by the Bordeaux Chamber of Commerce and Industry in 1874, and is one of the oldest “Grandes Ecoles” in France. The school is a member of the “Conference des Grandes Ecoles”. Originally called the Ecole Superior de Commerce, the school is now Bordeaux Ecole de Management and prefers to be called simply BEM. BEM today offers 12 programs awarding diplomas in management to the level of Bachelor, Masters and Specialized Masters.
Wine.com is the nation’s #1 online wine retailer, according to Internet Retailer magazine’s annual ranking of websites by revenue, offering thousands of wines, wine gifts, gift baskets and monthly wine clubs. Wine.com’s mission is to be the ultimate resource for wine enthusiasts, whether shopping for themselves or sending a gift, by offering a great selection, low prices, convenient delivery and helpful information. Wine.com is the world’s most visited wine website, according to comScore Media Metrix and also runs the wine flash sales site, WineShopper. For more information, visit the company’s website at http://www.wine.com, its blog at http://blog.wine.com, on Facebook at http://www.facebook.com/winecom and on Twitter at http://twitter.com/wine_com. Visit WineShopper at www.facebook.com/wineshopper and http://twitter.com/wine_shopper.
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