reports second quarter growth of 25%; surpasses $60 million in annual revenues

Online wine retailer achieves seventh straight quarter of growth over 20%; iPad contributing 7% of sales

SAN FRANCISCO, October 11, 2011 —, the leading online wine retailer, today reported financial results for the second quarter of its fiscal 2012, ended September 30, 2011.

Revenue for the trailing twelve-month period, October 2010 through September 2011, totaled just over $60 million, a 25 percent increase over the prior twelve-month period.  Second quarter revenue increased 25% over the same quarter last year. Growth for the first half of fiscal 2012 was 23%.

“Our focus is on innovation – fresh ideas that improve the customer experience,” said Rich Bergsund, CEO.  “Sometimes it’s little things, like letting someone know when the gift they sent has been received, or alerting a customer when the next vintage of their favorite wine is released.  Other times it’s big ideas, like buying wine through your mobile device.” iPad sales are over 7% of revenue and gaining.  Sales through the iPad have a significantly higher average order value than website sales, up to 25% higher.’s free iPad app presents users a completely new way of buying and learning about wine. offers a combination of selection, value, service and information that is impossible to find in a brick & mortar store. 

  • Selection: has six times the wine selection of the average grocery store and three times the selection of the average wine store (source: Nielsen). 
  • Value: offers the world’s largest list of wines rated 90 points or more, selling for $20 or less. is the only wine retailer to offer free, unlimited delivery for a $49 annual membership fee.
  • Service: is the only wine retailer that lets customers choose their delivery date, especially important due to the adult signature requirement on alcoholic beverages.  Customers can also store their wine for free for up to 6 months, a feature requested by wine collectors.
  • Information: With a focus on de-mystifying the wine selection process, cites current and historical wine ratings from 11 wine publications, notes from the winemaker, reviews from other customers, maps of the winery locations on Google earth, and mails bottle tags with every order to help with cellar organization.

 “With only 1% of the wine market online thus far we believe we have a great opportunity ahead of us,” continued Bergsund.  “More and more consumers are giving us a try and is earning their repeat business. They’re telling their friends and we’re seeing strong growth as a result.”

About is the nation’s #1 online wine retailer, according to Internet Retailer magazine’s annual ranking of websites by revenue, offering thousands of wines, wine gifts, gift baskets and monthly wine clubs.’s mission is to be the ultimate resource for wine enthusiasts, whether shopping for themselves or sending a gift. offers a combination of selection, value, service and information that is impossible to find in a brick and mortar store. is the world’s most visited wine website, according to comScore Media Metrix and also runs the wine flash sales site, WineShopper. is owned by Baker Capital.  For more information, visit the company’s website at, its blog at, on Facebook at and on Twitter at Visit WineShopper at and

About Baker Capital

Baker Capital, founded in 1995, is New York based private equity firm with $1.5 billion under management.  Baker Capital invests globally in digital communications, media and technology companies at all stages of development.  The partners of Baker Capital have extensive private equity and operational experience allowing the firm to provide its portfolio companies with not only capital, but also global strategic thinking and relationships.



Media Contact:  Lisa Hempel –           


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