Launches Online Tasting Room As Educational Resource for All Wine Lovers

New content and enhanced search functionalities make discovery and shopping even easier for consumers

San Francisco, CA – March 16, 2012 – Today, – the nation’s #1 online wine retailer – has launched another core educational resource to help wine lovers learn about and explore new wines. Now live, the Tasting Room offers consumers a selection of custom wine recommendations and informative guides with a new theme every month – enhancing the wine discovery and shopping experience. customers are a diverse group of wine drinkers, so to cater to all levels of knowledge, the Tasting Room will include exclusive content for three groups: Novice, Enthusiast and Collector.  Every month, experts will select a theme for each, from discovering a new variety or region to food and wine pairing. The content will include videos, educational facts and guidance on each selection of wines.

“Picking the right wine isn’t always easy -it can even get overwhelming no matter what level of knowledge you have,” said Gwendolyn Osborn, Director of Content and Education at  “The mission of the Tasting Room is to offer personalized service and recommendations, similar to the experience one receives at a winery’s ‘live’ tasting room. We may be virtual, but we have the ability to offer the same kind of education and service with curated lists that will appeal to consumers with different levels of wine expertise.” has also added other features to their consumer site in order to make shopping for wine even easier and more comprehensive. Recent enhancements include Facebook Connect integration and the addition of alcohol by volume (ABV) percentages to product detail pages. The site also added an ABV slider advanced search function so shoppers can narrow their search by alcohol content.

Visit the Tasting Room at, and if you have questions regarding the selection, or ideas for future themes, you can e-mail


About is the nation’s #1 online wine retailer, offering thousands of wines, wine gifts, gift baskets, corporate gifts and monthly wine clubs.’s mission is to be the ultimate resource for wine enthusiasts, whether shopping for themselves or a gift. offers a combination of selection, value, service and detailed product information that is impossible to find in a brick and mortar store. is the world’s most visited wine website and also runs the wine flash sales site, WineShopper. is majority owned by Baker Capital.  For more information: visit, the Wine Notes BlogFacebook page, Twitter, or download the iPad app. For WineShopper, visit or on Facebook and Twitter.

About Baker Capital
Baker Capital, founded in 1995, is New York based private equity firm with $1.5 billion under management.  Baker Capital invests globally in digital communications, media and technology companies at all stages of development.  The partners of Baker Capital have extensive private equity and operational experience allowing the firm to provide its portfolio companies with not only capital, but also global strategic thinking and relationships.

Virginia Zimpel or Lauren Lloyd

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