Wine.Com Customers Prefer Imports

New Study Indicates France And Italy
Fastest-Growing Regions

SAN FRANCISCO, CA – 5/7/2007

According to a new study released by Wine.com, 58% of all wine bottles sold on the
Wine.com website during 2006 were imports. Growth in consumption was
lead by France and Italy, both up over 30% during 2006.

“Our customers are young, educated and affluent, and
they’re going for the imports in record numbers and spending over $20
per bottle,” said Mike Osborn, Wine.com founder and VP Merchandising. By
comparison, the U.S. market consumes less than 25% imports, with an
average bottle price under $5.

“Our goal is to provide the selection, information and
online tools to help people feel more comfortable buying wine,” said
Rich Bergsund, Wine.com CEO. “With our database of professional wine
critic ratings, wine-maker notes and customer reviews, our customers get
the facts they need to make an informed choice. French and Italian
imports do extremely well when you can tell their story.”

About Wine.com

Wine.com is the nation's #1 online wine retailer, according to Internet Retailer magazine's annual ranking of websites by revenue, offering thousands of wines, wine gifts, gift baskets, and monthly wine clubs. Wine.com's mission is to be the ultimate resource for wine enthusiasts, whether shopping for themselves or sending a gift, by offering a great selection, low prices, convenient delivery and helpful information. Wine.com is the world's most visited wine web site, according to research conducted by comScore Media Metrix. For more information, visit the company's website at http://www.wine.com, its blog at http://blog.wine.com, or Facebook at http://www.facebook.com/winecom and Twitter at http://twitter.com/wine_com.  

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