Screw Cap Wine Sales Rise at Wine.com

Wine.com reports screw caps now
make up more than 17% of its premium wine sales

SAN FRANCISCO, CA – 6/20/2007

Wine.com reported today that wines using screw cap
closures
made up 17.5% of its wine sales, for the 12-month period
ending May 31, 2007. Sales were comprised of 52.6% white wines and 41%
red, with Rosé and dessert wines accounting for the remaining 6.4%. The
top four wine regions leading the screw cap trend were Australia (39%),
California (24%), New Zealand (20%), and France (5%). Wine.com features
a section devoted to wines using screw cap closures, nearly one third
of which are rated 90 points or higher by professional wine critics and
publications such as Wine Spectator, Wine Enthusiast, Robert Parker and
Stephen Tanzer.

"The most exciting facet of our sales in the past 12 months is the
growth of red wines under screw cap, reporting more than 41% of our
total screw cap sales,” said Michael Osborn, Founder and Vice President
of Merchandising at Wine.com. “Screw caps are growing increasingly
popular among winemakers due to the closures ability to avoid cork
taint, a chemical that gives affected wine a musty smell and taste."

"Our customers like to try wines that critics have recognized with
high scores,” added Rich Bergsund, CEO of Wine.com. “The fact that so
many wines with screw caps are doing well on this front has lead to
trial and repurchase."

According to ACNielsen, sales of screw cap wines contributed to 4% of
total 750ml table wine sales for the 52-week period ending December 16,
2006, grossing $191.9 million in retail off-premise sales.

Paige Poulos, founder of the Alliance for Innovative Wine Packaging
(AIWP) and President of Paige Poulos Communications said, "Screw caps
are here to stay. Innovators like G-3 Enterprises and Stelvin are
providing convenient closures that enhance packaging and ensure wine
quality. Winemakers and their wine loving fans are embracing them. This
is a very healthy market dynamic."

About Wine.com

Wine.com is the nation's #1 online wine retailer, according to Internet
Retailer magazine's annual ranking of websites by revenue, offering
thousands of wines, wine gifts, gift baskets, and monthly wine clubs.
Wine.com's mission is to be the ultimate resource for wine enthusiasts,
whether shopping for themselves or sending a gift, by offering a great
selection, low prices, convenient delivery and helpful information.
Wine.com is the world's most visited wine web site, according to
research conducted by comScore Media Metrix. For more information, visit
the company's website at
http://www.wine.com
, its blog at
http://blog.wine.com
, or Facebook at http://www.facebook.com/winecom
and
Twitter at http://twitter.com/wine_com.
 

 

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