Celebrates Ten Years in Online Wine Business

Ushers in Second Decade with Lower

SAN FRANCISCO, CA – 11/10/2008, the leading online wine store, is celebrating its
10th year in business this month. To thank its loyal customers the
company is reducing prices on thousands of wines, passing through
savings that have accrued due to its growth and scale.

"We're grateful for the opportunity our customers have given us over
the last 10 years," said Rich Bergsund, CEO. "As we look to
the next decade, we will continue to build on the pillars of our success
so far: great selection, low prices, convenient delivery and helpful
information. Today, we're happy to pass additional savings onto our
customers through price reductions on thousands of wines."

Founded in 1998 as, the company rebranded as
in 2001 and has provided consumers access to premium and ultra-premium
wine and wine-inspired gifts for the last decade. With its team of
buyers sourcing wines from all over the globe, ships to
customers in 26 states representing 80% of the U.S. population, and has a
significant corporate gifts program selling to over 90% of the Fortune
100 companies. offers a broad selection, convenient delivery options and
information about each wine, including ratings from wine critics such as
Parker's Wine Advocate
and Wine
. Merchandising features include "90+
point wines under $20
" and other popular recommendation lists that
make it easy to navigate the more than 2,500 wines offered on the site.
In addition, every customer has a "virtual wine cellar" of purchases
from, and the site offers recommendations based on individual
wine choices. Both casual enthusiasts and collectors create and share
wine reviews, food pairings and other observations in the
community, which is over 8,000 members strong.

"Our goal is to offer all of the knowledge we have about wine in a
non-intimidating, high value manner to our customers," said Mike Osborn,
founder and VP of Merchandising for "We offer information and
education you simply can't replicate in a brick and mortar

10 Years of

1998 Launched as in Portland, Oregon, serving
customers in 12 states.

1999 Opened warehouses in Miami and Houston to serve Florida
and Texas.

2000 Opened warehouses in New York, New Jersey, California,
Virginia, Massachusetts, and North Carolina with capability to service
80% of U.S. wine consumers.

2001 Acquired domain names and from
failed businesses and adopted the name Shipped one millionth

2002 Relocated corporate office to San Francisco and adopted
"green" packaging for all shipments.

2003 Acquired leading gift basket design & manufacturing

2004 becomes most visited wine website in world (and
every year since).

2005 ranked the #1 online wine store in revenues by
Internet Retailer magazine (and every year since).

2006 Offers one of the world's largest selections of
critically acclaimed wines, citing ratings and pedigree from 8
independent wine periodicals. Pioneers the popular wine list "90+ point
rated wines under $20."

2007 Rated best wine website by Bordeaux Business School.
Retail stores opened in Berkeley, California and East Hampton,

November 2008 In celebration of 10 years of growth and market
leadership, we're leveraging our purchasing scale and passing on the
savings to our customers, reducing prices on thousands of items to our
best prices ever.

About is the nation's #1 online wine retailer, according to Internet
Retailer magazine's annual ranking of websites by revenue, offering
thousands of wines, wine gifts, gift baskets, and monthly wine clubs.'s mission is to be the ultimate resource for wine enthusiasts,
whether shopping for themselves or sending a gift, by offering a great
selection, low prices, convenient delivery and helpful information. is the world's most visited wine web site, according to
research conducted by comScore Media Metrix. For more information, visit
the company's website at
, its blog at
, or Facebook at
Twitter at

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