Wine.com Grows Wine List in Response to 20% Growths

Doubles Selection of 90 Point Rated
Wines under $20

SAN FRANCISCO, CA – 4/3/2009

Wine.com, the nation's #1 online wine retailer, today
announced the company has doubled its selection of critically acclaimed
wines scoring 90 points or higher and priced under $20. This comes at a
time when consumers are tightening their wallets and looking for the
best values on quality rated wines. Company revenue and unit volumes of 90+
point rated wines under $20
grew 16% and 20% respectively in 2008,
signaling a major consumer trend in the world of wine. In response,
Wine.com's buyers have been busy expanding the company's assortment to
what they believe is the largest offering of "90+ point/under $20" wines
in the world.

"Our 90/20 list has always been popular with our customers, who
know that top rated wines can still be affordable," said Rich Bergsund,
CEO of Wine.com. "We've seen this trend accelerate in 2008 and 2009, so
we're responding with hundreds of great new wines from all over the
world. And our 94+
point wine list
isn't too bad either!"

Wine.com pioneered the concept of the 90+ point under $20 wine list
with its online wine database. The company provides professional
ratings from eight independent sources including: Wine Spectator,
Robert Parker's The Wine Advocate, Wine & Spirits, Wine
Enthusiast
, Steven Tanzer's International Wine Cellar, Connoisseurs
Guide
, The Wine News and James Halliday's Australian Wine
Companion
. Ratings are based on a 100-point quality score with
each publication having its own method of tasting and assigning scores.
Wine.com also displays a "ratings pedigree," or ratings from past
vintages, plus winemaker notes, customer reviews, printable cellar notes
and bottle tags upon delivery. Unlike some retailers, the company does
not provide its own numerical ratings to avoid a potential conflict of
interest.

"While Cabernet, Merlot, and Chardonnay are well represented on our
90-under-$20 list," said Mike Osborn, Founder and VP Merchandising at
Wine.com, "what's most interesting is the opportunity for low-risk
sampling of blended wines and lesser known varietals such as Grenache,
Malbec, Carmenere, Torrontes and Albariño. The combination of the
critic's rating and the under $20 price provides a great opportunity to
cultivate a wine enthusiast's palate."

Wine.com is also offering customers a way to save on the costs of
shipping. Customers can join Wine.com's Steward-Ship™ Program and
receive 12 months of unlimited standard shipping for just $49. As a
Steward-Ship™ member, wine bottles, gifts and accessories can be ordered
throughout the year free of shipping charges. No minimum order amount
is required and promotional codes and discounts may still be applied.
The program has been enthusiastically received by Wine.com's customers
in the first three months since launch. Visit http://www.wine.com/stewardship
for more information.

About Wine.com

Wine.com is the nation's #1 online wine retailer, according to Internet
Retailer magazine's annual ranking of websites by revenue, offering
thousands of wines, wine gifts, gift baskets, and monthly wine clubs.
Wine.com's mission is to be the ultimate resource for wine enthusiasts,
whether shopping for themselves or sending a gift, by offering a great
selection, low prices, convenient delivery and helpful information.
Wine.com is the world's most visited wine web site, according to
research conducted by comScore Media Metrix. For more information, visit
the company's website at
http://www.wine.com
, its blog at
http://blog.wine.com
, or Facebook at http://www.facebook.com/winecom
and
Twitter at http://twitter.com/wine_com.
 

 

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