Launches Fine Wine Collection

Provides easy access and great prices
on collectible and boutique wines

SAN FRANCISCO, CA – 5/10/2009, the nation's #1 online wine retailer, today
announced the launch of a fine wine shop. While is known for
its 90+ point rated under $20 list, the launch of fine wine recognizes a
wine-savvy customer that is looking for cellar worthy products.

"Our goal is to be the ultimate resource for the wine enthusiast —
novice and collector alike," said Rich Bergsund, CEO of "With
the launch of our fine wine shop, we hope to provide great value and
easy access to hundreds of the finest wines in the world."

The fine wine collection consists of a mix of collectible
and boutique wines. These wines represent small production, limited
availability products from some of the world’s most prestigious
wineries. The company lists a "ratings pedigree" featuring ratings of
past vintages as well as printable cellar notes to enrich the
collector's experience.

"We recognized that our product mix could better showcase the fine
wine that collectors seek," said Michael Osborn, Founder and VP
Merchandising at "Wines from Bordeaux, Borolo and the Napa
Valley anchor the regions of our cellar worthy selections. The highly
sought-after estate wines from the Gaja, Frescabaldi, Guigal, Moueix and
Rothschild families are some of the favorites of the
community," Osborn adds. also launched "Map-ItTM", a site feature which
maps both the vineyard location where the wine is grown, as well as the
winery location where the wine is made, for over 9,000 wines on the
website. By clicking on the "Map-It" icon, customers can also see the
neighboring vineyards and wineries.

"A significant appeal of wine is its sense of place, and that the
place, or terroir, enriches the wine experience," said Michael Osborn.
"Map-It provides customers another dimension for the
exploration and enjoyment of wine."

About is the nation's #1 online wine retailer, according to Internet
Retailer magazine's annual ranking of websites by revenue, offering
thousands of wines, wine gifts, gift baskets, and monthly wine clubs.'s mission is to be the ultimate resource for wine enthusiasts,
whether shopping for themselves or sending a gift, by offering a great
selection, low prices, convenient delivery and helpful information. is the world's most visited wine web site, according to
research conducted by comScore Media Metrix. For more information, visit
the company's website at
, its blog at
, or Facebook at
Twitter at


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