Launches Style of Wine

Enables Customers to Select Wine by

SAN FRANCISCO, CA – 8/21/2009, the nation's #1 online wine retailer, today
announced the introduction of Style of Wine. is known for
providing customers with information to enrich the online shopping
experience; Style of Wine provides another way for customers to more
easily select wine.

"Style of Wine is similar to a progressive wine list in a restaurant
which allows customers to choose wine based on palate," said Michael
Osborn, Founder and VP Merchandising at "We’ve tasted and
categorized more than 1,000 wines by their style so far, with more
coming every day."

Style of Wine categorizes red wines into four classifications, in a
continuum: "Light & Fruity," "Smooth & Supple," "Earthy &
Spicy," "Big & Bold." White Wines fall into three categories:
"Light & Crisp," "Fruity & Smooth," "Rich & Creamy."

"We offer our online customers information that’s impossible to get
in a store," said Rich Bergsund, CEO of "In our stores, we
have to choose whether to organize our wine by region or grape varietal.
On our website the customer chooses – by region, varietal, price,
professional rating, ratings source, vintage and now style of wine." 

About is the nation's #1 online wine retailer, according to Internet
Retailer magazine's annual ranking of websites by revenue, offering
thousands of wines, wine gifts, gift baskets, and monthly wine clubs.'s mission is to be the ultimate resource for wine enthusiasts,
whether shopping for themselves or sending a gift, by offering a great
selection, low prices, convenient delivery and helpful information. is the world's most visited wine web site, according to
research conducted by comScore Media Metrix. For more information, visit
the company's website at
, its blog at
, or Facebook at
Twitter at


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