API Available for Third Party Developers; API Manged and Distributed by 3scale

Access to the World’s Largest
Standardized Wine Database To Create and Enhance Wine Applications

SAN FRANCISCO, CA – 9/24/2009, the nation's #1 online wine retailer, today
announced availability of its API for third-party developers to create
and enhance wine applications. selected 3scale to manage its
API due to the flexibility of its solution.

"Our main focus is providing customers with a simple interface for
finding and learning about wine," said Geoffrey Smalling, CTO of "By giving developers access to the largest, standardized wine
database available, consumers will benefit by having even more ways to
access information about and purchase wine across different devices and
websites.”’s database includes detailed information on over 40,000
SKUs, including labels, wine maker notes, professional ratings, customer
reviews, geographical information, flavor profiles and more. In
addition, the API will offer access to its “Wine Basics” content,
covering all the major wine growing regions and grape varietals.

Smalling continued “We are eager to see the applications people will
build using the API. Our data should prove to be extremely
useful for creating wine and food pairing applications, wine tasting
planners, personal cellar management and many other online and mobile
wine applications.”

“ is a true innovator in its field and will benefit
significantly from opening up its API to developers and partners,” said
Martin Tantow, co-founder of 3scale. “Our technology gives
broad distribution and ensures a secure, scalable and efficient
architecture to maximize their ROI.”

Free access to the API can be found at: .

About 3scale

3scale enables Internet-based businesses with a secure, scalable and
efficient SaaS platform to manage their APIs and reduce time-to-market.
3scale’s on-demand infrastructure platform lets customers capitalize on
their Web Services to increase revenues and exploit the full potential
of the API technology. The company is held privately, based in
Sunnyvale, California, and Barcelona, Spain and has received several
awards for its unique architecture. For more information, visit

About is the nation's #1 online wine retailer, according to Internet
Retailer magazine's annual ranking of websites by revenue, offering
thousands of wines, wine gifts, gift baskets, and monthly wine clubs.'s mission is to be the ultimate resource for wine enthusiasts,
whether shopping for themselves or sending a gift, by offering a great
selection, low prices, convenient delivery and helpful information. is the world's most visited wine web site, according to
research conducted by comScore Media Metrix. For more information, visit
the company's website at
, its blog at
, or Facebook at
Twitter at


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