Debuts Eco Wine Trio; Fine Wines Building a Clean Energy Future

Partnership with Boisset Family
Estates and EarthEra; 10 percent of proceeds to renewable energy

SAN FRANCISCO, CA – 10/6/2009, the leading online wine retailer, today debuts its
Eco Wine Trio. The exclusive product offers three premium red wines from
Boisset Family Estates, the first fine wines available in revolutionary
PET1 bottles in the U.S. These custom-designed PET bottles feature a
unique oxygen-barrier that ensures wine quality and taste. The bottles
also weigh 90 percent less and have a 50 percent lower carbon footprint
than traditional wine bottles.

The retail price of the Eco Wine Trio is $29.99. As part of’s and Boisset Family Estate’s commitment to a clean energy
future they have partnered with EarthEra. Through the unique EarthEra
program, will direct 10 percent of the retail price of the Eco
Wine Trio to the EarthEra Renewable Energy Trust. All funds accumulated
in the Trust will be used solely to build new, renewable energy projects
in the United States. In addition, EarthEra will carbon balance the
shipments of the Eco Wine Trio from the winery to the customer.

The Eco Wine Trio is presented in a gift box produced of 100
percent recycled packaging. The premium red wines included in the trio


  • Fog Mountain 2006 California Merlot: 100 percent Merlot
    sourced from prime growing areas throughout California result in black
    cherry, dusty chocolate and blackberry flavors finishing soft with ripe
    plum notes. This wine is packaged in the first 1 liter PET bottle for
    wine in the US. One liter offers 33 percent more wine than a standard
    750ml bottle.
  • Louis Bernard 2007 Bonus Passus Côtes du Rhône AOC: a
    spicy, Grenache-based red from the Rhône Valley that is well-balanced
    with red-berry fruit flavors and a long finish.
  • Yellow Jersey 2007 Pinot Noir: a fruity red from the
    South of France with blackcurrant aromas, soft tannins and a silky

“ is excited to be partnering with two forward thinking
leaders – Boisset Family Estates and EarthEra – to create an
eco-friendly premium product,” said Michael Osborn, Founder and
Vice President of Merchandising. “We have been hard at work, lowering
our environmental impact by placing warehouses close to our customers
and by using 100 percent recycled and recyclable packaging, made from 85
percent post-consumer waste. The Eco Wine Trio is yet another way to
make enjoying wine better for the planet.”

The Eco Wine Trio features wines from Boisset Family Estates, a
leader in sustainable practices from vineyard to bottle. To continue the
tradition begun in the organically and biodynamically-farmed estate
vineyards, Boisset introduced alternative packaging that further reduces
the wine’s carbon footprint through its life cycle. “We believe that it
is vital to consider the environmental impact of wine through the
entire supply chain, and to find solutions that reduce our carbon
footprint while offering high-quality and value to our customers,” says
Boisset Family Estates President, Jean-Charles Boisset.

Through its partnership with EarthEra, is balancing the
carbon impact of all shipments of the Eco Wine Trio and provides
consumers a way to contribute to a clean energy future. “EarthEra is
excited to be part of this initiative with and Boisset Family
Estates,” said Nathan Hanson, Vice President, EarthEra. “By
participating in the EarthEra Renewable Energy Trust, is making
a meaningful commitment to the environment by providing its customers
the opportunity to purchase a high quality product in an environmentally
responsible manner, all at no extra cost.’s commitment of 10
percent of the revenues of the Eco Wine Trio to EarthEra will help build
new renewable energy projects, benefiting the environment on behalf of
the entire community.”

About Boisset Family Estates

Boisset Family Estates is a family-owned producer and importer of
fine wines based in Sausalito, California with roots in Burgundy,
France. Founded by Jean-Claude Boisset in 1961, the company has a
presence on six continents and in more than eighty countries, and is one
of the world’s leading producers of Pinot Noir. Each house in its
family of wineries has a unique history, identity, and style, yet all
are united in the pursuit of superior quality. Simultaneously, Boisset
is an innovative leader in the wine world, seeking to reduce the
environmental impact of wine packaging and production and protect the
long-term sustainability of wine growing. For more information on the
company and its wineries, please visit

About EarthEra

EarthEra is a unique program that provides businesses, institutions and
consumers the opportunity to build new renewable energy facilities in
the United States. EarthEra sells environmental products, such as
renewable energy certificates and carbon offsets, to help customers
balance their carbon footprint and then directs 100 percent of sales to
the building of new renewable energy projects. The EarthEra program
utilizes the EarthEra Renewable Energy Trust to accumulate and
distribute all funds to new renewable energy projects. The Trust is
administered by an independent trustee, US Bank. For more information

About is the nation's #1 online wine retailer, according to Internet
Retailer magazine's annual ranking of websites by revenue, offering
thousands of wines, wine gifts, gift baskets, and monthly wine clubs.'s mission is to be the ultimate resource for wine enthusiasts,
whether shopping for themselves or sending a gift, by offering a great
selection, low prices, convenient delivery and helpful information. is the world's most visited wine web site, according to
research conducted by comScore Media Metrix. For more information, visit
the company's website at
, its blog at
, or Facebook at
Twitter at


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