Launches Free iPhone App

Largest Online Wine Retailer also Debuts Food/Wine Pairing
Tool that Matches
Hundreds of Wines with any Meal

SAN FRANCISCO, CA – 12/21/2009 7:25:42 PM, the nation’s #1 online wine retailer, has introduced the iPhone and iPod touch application available for free from
Apple's App Store. The application lets consumers discover, review,
share and learn about 45,000+ wines and counting. The company also
announced a food and wine pairing tool to help cooks choose
complementary wines for any menu.

The iPhone App connects consumers with easy-to-understand
wine descriptions, professional ratings, winemaker notes, pricing
information and label images. Additionally, customers can save wines in
their virtual cellar, create shopping lists, rate wines and share them
with friends. Wines can also be added to a shopping cart for purchase.

"Now wine enthusiasts have all of our wine discovery and research
tools on the go. Whether they are trying to decipher a restaurant wine
list or note a great wine they want to remember later, the
iPhone App gives consumers mobile access to the wealth of information
available from the country’s largest online wine retailer," said Rich
Bergsund, CEO of also announced the "Wine & Dine" food- and wine-pairing
tool that takes the main ingredients of a dish and instantly delivers a
list of wines that pair well with the meal. For example, if you are
making a spicy chicken dish, using the selections Poultry and Spicy, the
tool will render a list of up to 43 complementary wines including Rose,
Riesling, Beaujolais and Viognier. "Wine & Dine" also helps
consumers pair wines with cheeses and desserts. The Wine & Dine
tool is available here
and will be coming to the iPhone app in 2010.

"Many customers are cooks and food lovers and we wanted to
make it simple to identify wines that complement any menu," said Michael
Osborn, Founder and VP Merchandising at "Our team of wine
experts has chosen a selection of wines to feature in the Wine &
Dine tool to ensure a perfect pairing."’s Wine & Dine pairing tool can be found here.
The iPhone App was developed by Exygy, a San Francisco based
custom software development shop and is free to download from Apple’s
App Store:
click here

About is the nation's #1 online wine retailer, according to Internet
Retailer magazine's annual ranking of websites by revenue, offering
thousands of wines, wine gifts, gift baskets, and monthly wine clubs.'s mission is to be the ultimate resource for wine enthusiasts,
whether shopping for themselves or sending a gift, by offering a great
selection, low prices, convenient delivery and helpful information. is the world's most visited wine web site, according to
research conducted by comScore Media Metrix. For more information, visit
the company's website at
, its blog at
, or Facebook at
Twitter at



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